Together with Drive_Nation, photo and video content was created around the driving experience on alpine passes. The focus was on dynamics behind the wheel, flowing road lines, and the interplay of car, route, and landscape. Alongside photography, cinematic sequences and thumbnails were produced to convey performance, speed, and the atmosphere of the drive.
Highlights
Photo and video content focused on driving dynamics and performance
Cinematic visual language for entertainment and YouTube formats
Thumbnails and stills to support video performance